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Aug 05 2014

Direct Mail Postcards: Back to School Saving Tips

direct mail marketingWhat’s the key to a successful direct mail marketing campaign? Relevancy. Send your audience pieces that are relevant to their lifestyle, that answer questions, solve problems and fill needs. The goal with any direct mail marketing campaign is to get the recipient to look at the piece and notice your name and branding. Relevant pieces are more likely to achieve this goal.

Looking for a relevant piece to send out in August? We’ve got you covered. Our Back to School postcards have bold, colorful designs to catch the recipients eye. On the back are some helpful money saving tips to keep that back to school bill low. Your audience will appreciate the extra help and may even keep the postcard around for a couple weeks while they do their shopping. This postcard, which also has your agent photo, name and contact info, builds brand recognition and trust.

To place an order, fill out this postcard order form. You can email it to us at info@onestepservices.com or fax it to us at 949-452-0381. As always, if you have any questions feel free to call us at 949-587-5301

Aug 01 2014

Direct Mail Postcards: Chargers’ Football Schedule

Orange County and San Diego real estate agents, are you looking for a relevant, attention grabbing postcard to send for your next direct mail marketing campaign? Do you want a piece that’s already prepared and requires no work on your part? We’ve got you covered. We’ve created direct mail postcards with the full San Diego Chargers schedule printed on one side, and a your photo and contact info printed on the other.

These postcards are particularly effective because they are “sticky”, meaning they are likely to be kept by recipients for several days or weeks. They’ll want to keep it handy so they can easily see what games are coming up. To place an order, fill out this postcard order form and then email it to info@onestepservices.com or fax it to 949-452-0381. As always, if you have any questions feel free to call us at 949-587-5301.

real estate marketing

direct mail marketing

 

Jun 27 2014

How to Instagram Your Next Open House

Instagram’s simple platform and focus on photos makes it the perfect platform for real estate agents to share their listings. However, agents who aren’t familiar with the platform may not know what kinds of pictures to post. Simply posting a photo of your listing with the address and a description isn’t going to get much attention. You need to create a story around the listing and share multiple photos to tell that story.

The easiest way to start “Instagramming” your listings is to use Instagram during an open house. Below are 7 different pictures you can take to create and share your open house story.

Start with a selfie
A “selfie” is a photo that you take of yoruself Take a selfie in your car, in front of the sign or by the front door. Caption it with something like “Excited to host an open house at 12345 Main Street.”

Your favorite room
Take a photo of your favorite room in the house. In the caption, get your followers to imagine life in that room. For example, if your favorite room is the bathroom with the huge soaking tub, say something like “Can you imagine coming home from a hard days work and getting to soak in this tub? Glorious!”

Your favorite outdoor feature
Photograph your favorite outside space. Again, get your followers to imagine themselves living there. “Check out this built in BBQ. Would you love to host summer BBQs at this home?”

Give a shoutout to other agents
A shoutout is a social media referral. If a real estate agent you know comes by the house with clients, snap a picture with them and give them a shoutout in the caption (be sure to use their Instagram handle if they have one.) Your caption could read something like this “Look who stopped by my open house today! Thanks for bringing your buyers @realestateagent.”

Share your “to-do list.”
Write or type a list of things you need to do to prepare for the open house then post a picture. This gives people an idea of the services you provide when hosting an open house. You can also share the owners to do list to educate people on how they should prepare for an open house.

Tools of the Trade
Do you always bring a specific water bottle to open houses? Do you often bake cookies or bring a vase of flowers? Lay out your items and snap a photo. The caption can read something like “Here’s my open house survival kit!”

Get the owners in on the fun
If the homeowners are around, take a photo with them. Tag them and ask them to share the photo on their Instagram and to tag you!