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One Step Services
Apr 07 2015

Listing Presentation Creation at One Step Services

real estate listing presentationsSelling season is in full swing and now is the time to take a look at your listing presentation. Has it been updated with your new brand? Does your bio reflect your most recent awards? Do you need to replace your agent photo? The creative marketing team at One Step Services can make changes big or small, or we can design an entirely new presentation from scratch. Our specific listing presentation creation services include:

 

  • Graphic and layout design
  • Custom brand implementation
  • Printing with a variety of paper options
  • A variety of bindery options
  • Creation of digital copies you can display on a computer or tablet
  • Creation of smaller leave behind brochures that summarize the listing presentation

 

A professionally designed listing presentation will put you a step ahead of the competition and make quite an impression with potential clients. Call one of our friendly customer service reps at 888-587-5301 or email info@onestepservices.com to start your order.

Apr 03 2015

EDDM- A Cheaper Way To Do Direct Mail Marketing

direct mail marketing

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

What is EDDM?

Every Door Direct Mail (EDDM) is a United States Postal Service Program. It was created as an affordable, easy way for businesses to market themselves through direct mail. Instead of mailing to specific addresses, you simply choose a carrier route near your business. You can pay online and then drop the pieces at the postal office that services those carrier routes. If you can’t get to the post office, you can ship the pieces.

How will EDDM save me money?

When using EDDM you don’t have to purchase a mailing list, which can save hundreds or even thousands of dollars. The postage of each piece is also significantly less than priority or even bulk mail.

Can I choose the addresses that my piece gets sent to?

No. Instead, you go to the USPS website and choose a carrier route. Your piece must be sent to every single home on that route. If you have a list of specific addresses you want to send to, then you’ll want to sent it through traditional bulk or priority mail. One Step Services can take care of that for you as well, just give us a call for details.

Can I send any size piece?

No. EDDM has specific size requirements. The smallest and most popular size is 9×6.25. You can see all size requirements by viewing the USPS EDDM quick reference guide. If you don’t want to bother with all that, just ask our graphic designers to create an EDDM piece for you. They know the requirements and will get it done.

We can help!

At One Step Services, we know the rules for EDDM pieces and can design postcards to fit those rules. Our creative team will design the piece to fit certain size requirements as well as put the proper indicia on it. We print them, then hand them off to you to sort, bundle and take to the post office. If you have any questions about the program, give One Step a call at 949-587-5301 or email info@onestepservices.com. You can also learn more from the USPS website https://www.usps.com/business/every-door-direct-mail.htm

Mar 26 2015

Easy Ways To Convert Digital Marketing Into Direct Mail Marketing

digital and direct mail marketingAre you looking to add direct mail marketing to your current marketing strategy? You should!

According to the Direct Marketing Association, 79% of direct mail recipients act on a mail piece immediately. According to a USPS survey, 64% of people value the marketing mail they receive. At One Step Services, we have several clients who consider direct mail an important lead generation tool.

Adding direct mail to your marketing strategy doesn’t have to be difficult or increase your workload. One Step Services can easily convert the content you are using for digital marketing into direct mail marketing pieces.

Tweets about community news
A great compliment to tweets about community news and events would be a community events calendar which could be placed on a postcard, a flyer, or even a large door hanger. Another great piece would be a community newsletter that bears your brand and has helpful information about real estate and the community.

Articles shared on Facebook
While it’s not effective to simply paste an article on a postcard and send it out, you can use an article for postcard content. Summarize the article in 3-5 bullet points or create an Infograph. Include a strong call to action and encourage recipients to contact you with further questions.

YouTube Videos
If you have created a video for a listing, include the URL on the Just Listed postcard and the property flyer. If you’ve created an instrauctional video, create a door hanger with a strong call to action and a URL to the video.

Yelp Reviews
turn those reviews into a postcard. People appreciate recommendations from trusted community members for restaurants, shops, servicemen and other local businesses.

Follow Me
You can use direct mail to get more followers on Facebook, Twitter, Instagram, Google+ or any other site. Compile a list of your most popular tweets, put them on a postcard and say something like “Want to stay up to date on the latest real estate news? Follow me on Twitter!” To encourage people to follow you on Instagram, you can create a collage of your most popular Instagram photos and pair it with a strong call to action.

Direct mail marketing and digital marketing are powerful tools in their won right. When used together, real estate agents and small business owners see unparalleled success in lead generation, increased sales and more loyal customers.

Don’t have time to do it all? No problem. Call One Step Services and we’ll do it for you! 9494-587-5301.