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One Step Services
Feb 26 2015

A Fun Way To Promote Your Community Garage Sale

As spring approaches, we start to get a lot of requests for materials promoting community garage sales. Traditionally we design and print postcards, flyers, door hangers, yard signs and banners all customized with a real estate agent’s brand. This year we thought it would be fun to offer a little something extra, something free and something real estate agents could use on their own. Our creative team designed 3 different garage sale labels which you can print out for free. They are generic and can be used as is, or, if you are savvy with design programs, you can edit the text.

 

 

These labels can be used however you’d like, but if you’re looking for some inspiration, check out the adorable walk and drop gifts below:

Garage Sale Promotion Mugs

Step 1- Gather your materials. You’ll need some sort of cup or mug, filler (like confetti or shredded paper), a packaged drink (like hot cocoa, instant coffee or powdered lemonade), popsicle or stir sticks, tape, and our adorable garage sale labels (choose version 1version 2, version 3)

real estate marketing

I got the mug, green shredded paper and box of hot cocoa at the 99 cent store.

Step 2- Print your garage sale labels and attach them to popsicle or stir sticks. If you don’t have the sticks, you can just tape the labels to the cup.

labelonstick

I used stir sticks because we already had some in the office and I used two to make it sturdier. You could also use Popsicle sticks or some other small stick

 

Step 3- Fill the cup about 3/4 of the way with filler. Then tuck in the packaged drink mix and the stick with the label.

If you didn't want to use hot cocoa you could use instant coffee, powdered lemonade or a tea bag

If you didn’t want to use hot cocoa you could use instant coffee, powdered lemonade or a tea bag

Step 4- A few days before the event, place the cups on the doorsteps of neighborhood residents. If you don’t want to place one on every doorstep, then a couple weeks before send out mailers promoting the event and asking people to register. Then you can place the mugs on the doorsteps of people who register as a reminder.

better finished product

The finished product!

If you would like any of these labels customized, just let us know! You can email info@onestepservices.com or call 949-587-5301.

Feb 17 2015

Where Can Real Estate Agents Find Content for Social Media?

phoneaddictionIt’s Monday morning, you’re staring blankly at your computer screen as you try to write you social media posts for the week. What should you post? A cat meme? Another inspirational quote? A link to your MLS listing?

Marketing messages should be consistent across all marketing channels. So instead of stressing out about creating brand new content for social media, simply look at the marketing you are already doing and find easy ways to optimize it for social media. Did you recenlty send a direct mail campaign? Do you send a weekly enewsletter? Are you running an ad in the local paper? All of these marketing pieces can provide great material for a social media post. By keeping your messages consistent across all channels, you create brand consistency which helps build brand recognition and trust.

Below are some common printed and mailed pieces that real estate agents use on a regular basis and suggestions on how to put these pieces on digital channels.

Open House Invitation

Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+ and LinkedIn. During the Open House, be sure to encourage people to follow you on social media.

Just Listed or Just Sold Postcard

Use the exact same pictures and messaging from the postcard to create a blog post. Then share a link to that blog post your social networks. Engage with your followers by asking them which room is their favorite or have them guess how much they think the house was sold for.

Property Flyer

Select one or two of the best photo from the flyer and put them on Instagram. Include a brief description (2-3 sentences) and some hashtags to make your photo more easily found by people who aren’t following you yet.

Testimonials

In the experience section of LinkedIn you can upload a digital version of testimonials from clients in document and video form. You can also connect with past clients and ask them to leave you reviews directly on LinkedIn.

Trifold Agent Brochure

Nearly every social media site has space for a bio, or an “about me” section. Instead of writing a brand new bio for each one, take the text from your brochure or listing presentation and modify it for each social network.

Don’t kill yourself trying to create completely original content for every marketing channel. Instead, take one basic message and optimize it for each channel. Not only will this save you time, and your sanity, it will create brand consistency and the repetition will motivate your target audience to act.

*Image courtesy of jesadaphorn from www.freedigitalphotos.net

Jan 29 2015

One Step Marketing Calendar Gives Ideas for Direct Mail Marketing

Creating marketing content can be intimidating. What should you post to your social media sites? What kind of postcards should you mail? How do you get people to read your blog or newsletter?

After being in the real estate marketing and small business marketing business for over 20 years, we know a thing or to about effective marketing. Our goal is always to make marketing easy, effective and efficient for our clients. Our 2015 marketing calendar simplifies direct mail marketing by giving clients ideas for direct mail pieces and giving suggestions on when to order and when to send them out.

Click on the link below to access our February marketing calendar. Some pieces are templates and all you have to do is provide a photo and contact information. Other pieces are custom made and you’ll need to chat with a designer so they can create exactly what you want.

February Monthly Marketing Calendar

If you would like to place an order, feel free to give us a call at 949-587-5301 or email info@onestepservices.com