As the new school starts, my Facebook feed is filled with back to school pictures of Kindergartners with brand new lunchboxes, high schoolers in their football jerseys and college freshmen showing off their dorm rooms. Although the students themselves are incredibly diverse, one thing is true about all of them: their parents love them and are extremely proud of them.
As a real estate marketing agency, we see a lot of photos of homes being listed for sale. They are as diverse as the kids on my Facebook wall. Unfortunately, pride of ownership is not evident in all of these photos. We often see photos of homes with toys strewn about the floor, broken appliances in the yard and dirty windows. The photos themselves also show a lack of pride. They are blurry, poorly lit and focus on the home’s worst features. These terrible property photos become terrible marketing pieces that communicate one clear message: The owners don’t care about this house. The real estate agent doesn’t care about this house. Why should the buyer?
While a real estate agent has zero control over the homeowners feelings towards their home, an agent can certainly do his or her part to show their own pride in the listing. If you want people to buy the house, they have to love it. And if you want them to love it, you need to love it first. The best way to convey pride in your listing is by taking excellent property photos.
Property photos serve as the foundation for all marketing revolving around that house. Those photos show up on property photos, direct mail postcards, the MLS, listing websites, and your personal website. They are often the first impression, the first thing a buyer looks at. If they’re terrible, buyers will simply click away and never even step foot in the door.
Before photos are taken, make sure the house is clean and staged. Ideally, a little education will motivate your sellers to clean up the place themselves. Explain the importance of decluttering and getting rid of personal items as well as deep cleaning every room. When buyers see a dirty house they don’t see a home, they see work. If you can’t motivate your seller to clean up, offer to have a service come in one afternoon. It’s a small investment that will pay off in the form of faster selling time and higher offers. As for staging, you don’t need a background in interior design. Simple things like a vase of flowers on the dining room table, a candle in the bathroom or a wreath on the door can make a big difference.
Once the home is ready for photos, consider hiring a professional. They know how to make your listing look its best. If you can’t afford to hire a professional, the next best thing is to invest in your own high quality camera. Invest a little time learning how to use it correctly and you’ll be able to take high resolution photos that will look much better on print than phone photos.
After the photos are taken, it’s time to show them off. While different properties will require different types of marketing, its safe to say that most properties need at least property flyers. Before you simply create a flyer on your home computer and print it out, think about the message that sends. People can tell the difference between a home made flyer and a professionally made one, and the professionally made one is more likely to grab their attention. We can create 100 full color property flyers for as little as 34 cents* each. We can also touch up photos, which is a great service for agents who take their own. At One Step Services, we can also create, print and mail direct mail marketing pieces. For a full list of services and products, please browse our website www.onestepservices.com
The pride you, and hopefully the homeowners, have for the home should shine through in every aspect of marketing. Talk about your listing like you would your kids and watch the buyers fall in love.
*Printing cost only for single sided property flyers printed on 70# gloss text. Does not include $15 design fee. Double sided flyers and flyers printed on higher quality paper have a different cost.
Looking for a way to motivate homeowners to sell their homes? Our “Time to Sell” direct mail postcards are great motivators. The easy to understand infograph explains why today’s market has created excellent selling conditions.
Some people may not be ready to sell, but you still want to familiarize them with your brand so that when they are ready to sell, they think of you! Our water conservation postcard gives great tips to homeowners. Valuable information and an eye catching design combine to make a piece of marketing that will get noticed.
To order your direct mail postcards, fill out this order form and email it to email@example.com or fax it to 949-452-0381
What’s the key to a successful direct mail marketing campaign? Relevancy. Send your audience pieces that are relevant to their lifestyle, that answer questions, solve problems and fill needs. The goal with any direct mail marketing campaign is to get the recipient to look at the piece and notice your name and branding. Relevant pieces are more likely to achieve this goal.
Looking for a relevant piece to send out in August? We’ve got you covered. Our Back to School postcards have bold, colorful designs to catch the recipients eye. On the back are some helpful money saving tips to keep that back to school bill low. Your audience will appreciate the extra help and may even keep the postcard around for a couple weeks while they do their shopping. This postcard, which also has your agent photo, name and contact info, builds brand recognition and trust.
To place an order, fill out this postcard order form. You can email it to us at firstname.lastname@example.org or fax it to us at 949-452-0381. As always, if you have any questions feel free to call us at 949-587-5301