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One Step Services
Mar 26 2015

Easy Ways To Convert Digital Marketing Into Direct Mail Marketing

digital and direct mail marketingAre you looking to add direct mail marketing to your current marketing strategy? You should!

According to the Direct Marketing Association, 79% of direct mail recipients act on a mail piece immediately. According to a USPS survey, 64% of people value the marketing mail they receive. At One Step Services, we have several clients who consider direct mail an important lead generation tool.

Adding direct mail to your marketing strategy doesn’t have to be difficult or increase your workload. One Step Services can easily convert the content you are using for digital marketing into direct mail marketing pieces.

Tweets about community news
A great compliment to tweets about community news and events would be a community events calendar which could be placed on a postcard, a flyer, or even a large door hanger. Another great piece would be a community newsletter that bears your brand and has helpful information about real estate and the community.

Articles shared on Facebook
While it’s not effective to simply paste an article on a postcard and send it out, you can use an article for postcard content. Summarize the article in 3-5 bullet points or create an Infograph. Include a strong call to action and encourage recipients to contact you with further questions.

YouTube Videos
If you have created a video for a listing, include the URL on the Just Listed postcard and the property flyer. If you’ve created an instrauctional video, create a door hanger with a strong call to action and a URL to the video.

Yelp Reviews
turn those reviews into a postcard. People appreciate recommendations from trusted community members for restaurants, shops, servicemen and other local businesses.

Follow Me
You can use direct mail to get more followers on Facebook, Twitter, Instagram, Google+ or any other site. Compile a list of your most popular tweets, put them on a postcard and say something like “Want to stay up to date on the latest real estate news? Follow me on Twitter!” To encourage people to follow you on Instagram, you can create a collage of your most popular Instagram photos and pair it with a strong call to action.

Direct mail marketing and digital marketing are powerful tools in their won right. When used together, real estate agents and small business owners see unparalleled success in lead generation, increased sales and more loyal customers.

Don’t have time to do it all? No problem. Call One Step Services and we’ll do it for you! 9494-587-5301.

Mar 06 2015

Easter Postcards Hopping Into a Mailbox Near You

Easter is April 5th and we’ve got two direct mail marketing postcards you can send to your farm, social lists, and clients.

Our first design is bright with images that depict the freshness and newness of spring. The messaging is focused on wishing recipients a Happy Easter. There is a short call to action, but sales isn’t the main focus of this card. We can change the wording of the call to action to make it appropriate for small business and not just real estate:

Generic-Easter-PC3-for-webGeneric-Easter-PC4-for-webOur second postcard has a rustic woodsy feel and is real estate focused. The messaging on this card is geared towards lead generation:

real estate easter postcardseaster direct mail marketing postcards

Mar 05 2015

Get Repeated Exposure With One Marketing Postcard

Angels-Baseball-Schedule-for-webSpring training started this week and what better way to celebrate the start of America’s favorite pastime than with these baseball schedule postcards. We’ve put the full season schedules for the Los Angeles Angels of Anahem, the LA Dodgers, and the San Diego Padres on 8.5×5.5 postcards with a strong call to action. All we need is your agent photo and contact info. These make great sticky pieces, meaning recipients are likely to keep them around the house and refer to them frequently. And every time they do, they’ll see your face and name and be reminded to do business with you!

To place an order, simply email us at info@onestepservices.com or call us 949-587-5301