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Jul 22 2015

Why send a non real estate postcard to your farm?


Click to download the Back to School Order Form

real estate marketing real estate postcards










As a real estate agent, most of your marketing is going to be directly related to real estate. Open house invitations, just listed/ just sold postcards, and market updates provide recipients with valuable information and are very successful in generating leads. But every once in a while, you need to connect with the recipient who has zero interest in real estate at the moment. Provide them with valuable and timely information, even if it isn’t real estate related, and you’ll begin to build a relationship and get them to take notice of you. Then when they are thinking about real estate, they’ll think of you.

Our content ready back to school postcards are perfect for this purpose. They give fun ideas for ways parents can celebrate the back to school season with their young scholars. There is also a strong real estate related call to action, so recipients know that you are the neighborhood real estate expert.

Click to download the Back to School Order Form

back to school real estate postcards


Jul 10 2015

Lead generation postcards give a personal touch to your marketing

Click here to download the Lifestyle Changes Order Form

Graduations, weddings, retirement, births. There are many big lifestyle changes happening in people’s lives right now, and many of those lifestyle changes require a change of address. With our content ready Lifestyle Changes postcard, you can remind residents of your farm, and those on your social list, that you are there to guide them through the real estate process so they are able to focus on the other changes going on in their life. Download the Lifestyle Changes Order Form

real estate marketing real estate postcard

Jul 02 2015

Why is Farming the B.E.S.T Marketing Strategy for Real Estate Agents?

Build Familiarity

Know it! People don’t do business with strangers. Farming’s biggest benefit is that it allows you to build a rapport with a specific group of people with whom you want to do business. The more you interact with them, whether it’s in person or through direct mail, the more likely they are to do business with you.

Apply it! Send personalized or branded marketing pieces so people become familiar with your name, your face and your business. Remember that the key to building familiarity is mailing consistently. One Step can help you do this by creating a mailing schedule and sending you regular reminders when it’s time to mail.

Establish Expertise-

Know it! People like to do business with experienced experts. When you farm, you have the opportunity to become an expert in that particular area and to share your expertise through direct mail. This builds your credibility and you move from being a stranger, to being a professional homeowners trust and want to work with.

Apply it! The key to establishing expertise is to share relevant content with recipients. Market updates, listings, solds, open houses and testimonials traditionally generate great responses. Giving the answers to frequently asked questions, solving common problems and sharing case studies are also great ways to build credibility through farming. One Step provides monthly content ready pieces that help you establish expertise without having come up with content.

Save Money

Know it! When it comes to direct mail, farming is the cheapest way to go because the post office charges less for pieces sent to consecutive addresses. You can save even more money by mailing in bulk (200+ pieces) or by walking and dropping the pieces instead of mailing.

Apply It! Start farming consistently and you’ll see a significant return on investment. Not only does farming save you money, it makes you money. At One Step, we know how to process mail so you get the cheapest rate possible.

Target recipients

Know It! – Target marketing allows you to tailor marketing pieces to specific recipients. As you get to know the residents in your farm, you’ll learn what appeals to them and what their needs our. Consequently, you can create pieces that meet those needs and will therefore generate a larger response rate.

Apply it! Our variable data technology allows us to quickly and efficiently personalize your marketing pieces for specific recipients without having to spend the money on creating individual pieces. Even something as simple as including a person’s name in the messaging can increase response rates. More advanced methods including gathering demographic information about your recipients and varying pieces to cater to each demographic.