The Summer Concert Schedule is very popular among One Step Services clients. These beautifully designed postcards provide recipients with an easy to read schedule of free summer concerts in their home town, as well as towns close by. They’re sure to keep it on their fridge and reference it often. Each time, they’ll be reminded of your business.
Ordering is easy, but a little different than most of our content ready pieces. Choose the order form for the area you sell in. We have North OC Concert Order Form, South OC Concert Order Form and San Diego County Concert Order Form.
On that order form, choose the design you’d like.
Then the size. Each design has two size options. 8.5×5.5 allows info for 4 cities, 8.5×8.5 allows information for 6.
Next, choose the cities you’d like featured. If we don’t have the city you want, you can provide us with information for that city. Please note that there may be some cities on the order form we are unable to obtain information for. If you choose one of those, we’ll simply ask you to choose another city.
And that’s it! You can email your order form to email@example.com. And if you have any questions, feel free to call us at 949-587-5301.
The other day, I went to mailbox and pulled out a white envelope with my name and address handwritten on the front. I don’t often get hand addressed mail, so I opened it up, expecting it to be from a friend.
It was a brochure for a solar power company.
I chuckled to myself “Oh that’s a good strategy. Not only did I open it, I was excited about opening it.” As I looked at the brochure, a handwritten note fell out.
I’ll be in your neighborhood for the next two weeks, installing a new solar system for one of your neighbors.
Please call me at xxx-xxx-xxxx to schedule an appointment so I can give you a quote on a new solar system for your house.
Quite a few things about this note stuck out to me. First, it was personalized, using my name and the technician’s name and a laid back, casual tone. Second, he mentions that he is doing work for my neighbors. I didn’t think solar panels were allowed in my neighborhood, so the fact that he said he was installing really sparked my interest. Thirdly, the fact that it was handwritten told me that this guy was serious about getting my business. And that made me serious about learning more.
I read the brochure front to back. The brochure itself was also very impressive, with lots of visual and simple explanations of why solar energy is so important. I didn’t take action that day, but put the piece in my “things to consider in the future” file. Hopefully, Vincent stayed awake for all of Marketing 101 and he does another mailer to motivate me to make the call.
So what can you learn from the solar power mailer?
-Personalize, personalize, personalize! Use people’s names, include handwritten notes, so whatever you can to make the piece relevant and personal to the recipient.
-Give them something worth opening. The personalization is what got me to open the mail, but the informative brochure is the reason I kept it. No matter what “tricks” you use to get your mail looked at, if the content isn’t quality then it will still get tossed in the trash.
-Follow up. No matter how effective your piece is, most people won’t take action on the first mailing. Sending mail regularly and you’re more likely to get responses.
Need a brochure? We can handle the design, print and mailing of your small business brochure. Give us a call at 949-587-5301 or email firstname.lastname@example.org to get started.
It seems like just last week we were designing Valentine’s postcards, and now its the middle of the year and we are gearing up for Father’s Day. Crazy!
By now, you should know the drill. Download the Fathers Day Order Form, fill it out, and either email it to email@example.com or fax it to 949-452-0381. You’ll receive 10% off printing costs if you order by June 1*
King Needs A Castle- A
This real estate centric postcard honors dad, while at the same time encouraging him to call you about buying or selling a home. The beach/sand castle theme makes it perfect for marketing in Southern California or any other beach community.
King Needs A Castle- B
Same messaging as version A, but with a different design.
Happy Father’s Day
This content ready postcard can be used by any small business as a way to honor “all the men who take the time to make a difference.”
*Discount only applies to these three postcards. Cannot be applied to design or postage costs. Can be used on one order only.