It’s the most beautiful time of the year, and our designing elves have been busy creating Christmas postcards for you to send to your farms and client lists.
All postcards are 8.5 x 5.5, full color and double sided. We have 7 prewritten messages you can choose from, or you can send us your own messaging. As with all our postcards, you can choose to have them returned to you so you can hand them out yourself, or we can mail them for you to a database you provide.
Below are a few of our designs. To see all our designs, as well as prewritten messages, download our order form. You can place an order by faxing us the form, emailing it to us or simply calling us at 949-587-5301.
Seeing as I work in the direct mail marketing biz, I pay attention to my junk mail more than the average person. Every so often I come across a piece that strikes my fancy, either because it’s particularly good or particularly bad. When I come across these pieces, I share them in a fun little segment I call “Mailbox Monday.”
Last week, I received this email from a vendor we worked with at the beginning of the year.
It’s been a while since we’ve worked together, and I just wanted to check and see if this email was still active and if you had any need of our services! We are still the best for Promotional Products and have your logo on file if you have any projects on the horizon.
Please let me know how I can assist you and earn your business again.
I appreciated this email for several reasons. One, it was personal. It was addressed to me specifically and it was signed by a specific sales rep. Its amazing how simply using personal names, instead of generic terms like “client” or the business name, can make a piece of communication much more appealing to the recipient.
A second thing that I appreciated about this email was that it was short, simple and to the point. Between work and taking care of my infant son, I do not have time to read a long, drawn out sales pitch. Nor do I have the patience to dicipher a complicated discount (if you order this many products by this time while standing on your head and eating banana, we’ll give you 50% off!). I appreciated that the sales rep respected my time and said what he needed to say quickly.
Thirdly, this email does a great job of being customer centric, while at the same time promoting the business. I read tons of marketing blogs and they all say the same thing “Focus your marketing on the customer! Identify and address the customers needs. Talk about the customer more than yourself.” All of this is great advice and is crucial to a successful marketing plan. However, if you only focus on the customer and never promote yourself, you won’t make the sale. This email essentially says “if you have a need, we are the best ones to meet that need.” The sales rep also points out that he has my logo on file, reminding me that it would be much easier to place orders with them than starting with another company. He addressed a need (I need things to be easy) and told me how he could meet that need (they already have my artwork on file so placing an order is easy).
The last thing I appreciated about this email was that a real live person from the vendor took the time to reach out to me. I actually responded to this email, which is something I rarely do, and thanked the service rep for reaching out. And he responded with a simple thank you, again reminding me that a real live person is taking the time to communicate with me.
When its all said and done, I didn’t place an order with the sales rep that day because I simply did not need his services. However, the next time I do, you can bet that I’ll be going directly to him. Hopefully he continues to occasionally reach out to me to keep himself at the forefront of my mind.
Can you believe it’s only 43 more days until Christmas? If you’re like me, you did not uphold last years New Years Resolution to be more prepared and you now have a lot of shopping, event planning and holiday card signing to do in the next 43 days. If you’re a real estate agent, I’m sure you also have “holiday marketing” on your list of to do’s. While we can’t help you bake cookies or tie ribbons, we can help you with the marketing.
Our annual holiday schedules are a great way for you to touch base with your farm and/or sphere of influence in a festive and helpful way. They make great marketing pieces because people usually keep them around throughout the holidays and every time they look up an event, they’ll see your smiling helpful face.
These schedules give the date, time and location of holiday events taking place in the cities you work in. We’ve done all the research for you, all you have to do is pick your card and the cities you want to feature and we’ll do the rest, including the printing and mailing. Plus, if you order by November 15, you’ll receive 10% off the printing. Just download an order form, email it to us at email@example.com or fax it to us at 949-452-0381.
8.5×5.5 Direct Mail Postcards
These full color postcards are available for San Diego and Orange County real estate agents. You can choose from two different designs and you may include 4 cities and/or events. Download our direct mail postcards order form for a complete list of cities and events. PLEASE NOTE: Events will be printed on the back of these postcards.
8.5×5.5 Direct Mail Postcards
These full color postcards are available for Orange County and San Diego real estate agents. You can choose from two different designs and may include 6 cities and/or events. Download our direct mail postcards order form for a complete list of cities and events. PLEASE NOTE: Events will be printed on the back of these postcards.
These flyers are available only to Orange County real estate agents. There is one design available but you may choose between full color or black and white. Choose between South County inland cities schedule, South County beach cities schedule, or a North County cities schedule. Download our direct mail flyers order form for a detailed list of specific cities available. PLEASE NOTE: The events shown on the piece below are from last year. Your mailing pieces will have this years events.
Available Design (choose full color or black and white)